Deep Dive Validation Workshop

Deep Dive Validation Workshop 

Our Deep Dive workshops are designed to dive deep into a particular area of starting a business. With the help of industry experts, it's more than just learning the basics, you'll leave with practical skills that you can apply immediately to your venture or startup. These are applied learning workshops so you will need to be prepared to get serious and get stuck in.

 The objective of the ‘Deep Dive - Customer and Product Validation Workshop' is to test your product or venture idea to:

1) see if there is a potential market for your product; and

2) identify your potential customers. In this Deep Dive session, you will apply lean startup methodology to discovering the potential market for your product and to identifying your potential customers


After taking part in this Deep Dive session, you will have a clear understanding of your product scope, value proposition, and target customer


Session # 1 - Customer Discovery

Discover who your customers are, who your early adopters will be, what specific problems these people have, and how they currently solve it.  

 Session # 2 - Prototyping

Take a closer look at your products or services and pricing, test your value proposition against your target customer, and optimise accordingly.  


You will walk away with a draft plan for validation which will take you from the concept stage to minimum viable product.

The sessions are applied and interactive where you will work alongside the facilitators and other participants on individual and group tasks.  

The structure of the workshop is in 2 parts - both 2 hours long and taking place in the evening alongside a committed group of startups and entrepreneurs.

Krista Pritchard will lead both sessions while Jacob Varghese is your facilitator and mentor through the process.

Who is Krista Pritchard?

Krista Pritchard is a Business Analyst & Coach and was the Service Lead for Lean Business Analysis at Assurity Consulting Ltd. She brings 12+ years of experience customer validation, strategic analysis, and project leadership. She helps individuals and organisations define and understand their value proposition so that they can focus and build their businesses efficiently


 Jacob Varghese

Jacob is Ministry of Awesome's Startup Activation Coordinator. He was an investment banker in his former life before joining MoA. Jacob is passionate about entrepreneurship and loves to work with the early stage entrepreneurs and new businesses he gets to meet in his role at MoA.

 MoA 20


When: 5.30 PM - 7.30 PM on 11th and 13th of September (This is a two-part workshop)

Where: Awesome HQ, 192 St Asaph St, Christchurch, 8011